There are important new trends in Search Engine Optimization that every digital marketer in B2B needs to know about.

These eight trends are going to be key in order to drive traffic to your site and attract new customers.

8 Essential New SEO Tips

1. Stay Tuned To Page Experience

One of the exciting pieces of news announced in 2021 was the launch of Page Experience. Like Core Web Vitals, it makes the user experience an even more decisive factor for search engine algorithms in this year 2022. The main points that are evaluated are: load time less than 2.5 seconds, page responsiveness below 100 milliseconds, and layout load stability less than 0.1 seconds. (Source: Wordstream).

2. Analyze the Most Important Metrics

With Google Analytics, Semrush and the Search Console, it is essential that you track the performance of your content. Thus, it is possible to check the performance of each search over time and define what the next steps will be to improve more and more. With Google Analytics, Search Console, and Semrush, you can analyze traffic, on-call time, bounce rate, and more crucial metrics. (Source: Backlinko).

3. Optimize Underperforming Pages with New Content

You know that content that didn’t yield as much as expected? What about the one who’s obsolete and doesn’t get any more visitors? Give them an update with new information. Transform them by seeking to reach the interest of your audience. Identify current keywords that will ensure better performance. After these changes in content, redirect the old content already indexed to the new one. (Source: Semrush).

4. Produce With A Primary Focus Keyword And Secondary Keywords

With the hummingbird algorithm update, Google has shown that one should focus on the reader. Your audience will hardly like to see your primary keyword (focus) all the time in the text. Therefore, in addition to using it, look for variations, secondary keywords. To analyze keywords, you can use Google Trends and SEMrush. That way, you’ll still have more ranking opportunities. (Source: Backlinko).

5. Generate Multimedia Content

Don’t just think about optimized text, but also about producing videos, images, and infographics that can be configured as link bait. Attract your target audience and retain it not only for the quality of the information, but also for the usability of its pages, the richness of detail and visual innovation. The content needs to be beautiful, in addition to informative. (Source: Semrush).

6. Craft Content Considering Voice Search

Voice search increased after the emergence of virtual assistants such as Alexa, Siri, and other types of AI. As this trend will advance further, it is very important to optimize your projects so that they are found through this means of search. To do this, use longer keywords and phrases.

When the user types, he usually abbreviates. But when you use voice search, you speak naturally and with more words. A fairly common example is the “near me”, which many people use to find nearby establishments. Example: “Pizzerias near me”. (Source: Wordstream)

7. Migrate From Http to Https

If your site is in HTTP, switch as quickly as possible to HTTPS. Besides being a ranking factor, it’s a way to invest in website security. Those who are HTTPS, that is, who have SSL certificate, have their information encrypted. (Source: Semrush).

8. Invest in Image Research

With increasingly advanced phones, people have explored the feature of Google Lens, a tool that lets you interpret information in images you capture from your phone’s camera. (Source: Backlinko).