If you’re trying to maximize your B2B opportunities, there are some great social media channels to check out.

What you’re looking to find all depends on the size of your business, field, location and business model, but there are some excellent platforms and forums out there to build connections.

These online communities are places where your partners and competition spend their time, and you should be too.

Even more importantly, the pandemic has increased social media use massively, increasing usership by over 13% in 2020 alone, and social media shapes the choices that over 90% of people and businesses make on a daily basis.

First off is Facebook: it’s the world’s biggest social media platform and has almost 2.7 billion monthly users, the majority of whom log in daily.

Facebook groups are a place that you can take B2B to the next level.

Top 3 Facebook Groups

1. IT & MSP Business Owners Group is a wonderful place started by Chris Wiser that is especially geared to people who want to up their IT game and managed service provider abilities. The group has around 11,300 members.

2. Next up is IT / MSP Entrepreneurs which is a great group from Stetson Blake with about 8,000 members. If you’re new to IT and want some pointers or help breaking into higher sales and improved marketing efficacy, then this is the place for you.

3. IT Business Owners Group run by Scott Sanders has a bit over 4,000 members and is another top hangout. It’s full of learning opportunities and ways to boost B2B growth.

LinkedIn Groups

LinkedIn has over 750 million users and is a hub for business networking. It taps into exactly who you want to reach. Although some people find LinkedIn a little bit tricky to use and not as user-friendly as Facebook, it still has a number of groups that are worth your time.

1.  Telecoms Professionals: IoT, LTE, M2M, OTT, Internet of Things, Mobile, Telecom is a top-notch group on LinkedIn run by Ian Johnson. If you want to discuss and share all the latest in the telecom industry and internet of things, this is the perfect place to do so along with around 750,000 other members. 

2. B2B Technology Marketing Community is headed up by Holger Schulze and has around 135,000 members. It’s completely laser-focused on B2B digital marketing and gives you all sorts of tips and connections that will help you optimize this area.

3. Channel, Sales & Account Management Experts is a group created by Ian Moyse and is made for channel and account managers to continue to improve at what they do and talk to others in the field.

More Options

Other great options include Reddit, with 52 million users a day and its host of informative and well-connected groups, and Clubhouse, a new social media venture that is growing rapidly.

Let’s also remember places like Twitter, Slack, Telegram, Discord and Whatsapp groups, which can be very convenient for creating and fostering B2B opportunities.