What should a B2B put in homepage?

Homepage is the entrance door of our site. It’s the main place, in general, where visitors can understand if they are in the right place in the right moment and can then decide to remain or to leave the site.

A lot of people judge a book from its cover and you never get a second chance to make a first impression.

That’s why it is important to plan a strategy for the creation of an effective homepage.

Any strategy should put the audience first and include the following elements: “Who I am,” “What I do,” and/or “What can you (the visitor) do here.

A good homepage should also include a value proposition and a call to action.

A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. 

According to a study by KoMarketing, there are some specific elements B2B marketers would like to see in a website:

  • 86% of B2B marketers want to see products and services on a vendor’s website home page,
  • 52% of B2B marketers want to see about/company information,
  • 27% of B2B marketers want to see testimonials
  • 23% want to see marketing collateral.

Details about technical support (59%) and pricing (43%) are also important to marketers.