1. Mobile Optimization: from the analysis on our B2B customers’websites more than 60% of traffic comes from mobile devices. In some cases, this number is even higher than 80%. This means that from one side your B2Bs search on Google from their mobiles when they want to know more on your services. From the other side, sometimes, most of the traffic from Display Advertsing Campaigns come from mobile. This means that you must implement a strategic use of your mobile communication in order to reply to proactive searches and to engage with customers who were not looking for you when they clicked on your ad.
  2. Specialization: do not go broad but find your B2B niche and focus on it in your websites and in your communication.
  3. Authority: create your credibility with articles, posts, social media interaction and any sort of valuable content for your customers.
  4. Rename your services: find out how your customers look for you, put yourself in their shoes and your communication will be more clear and straightforward.
  5. Keep strong interaction: stimulate a continuous interaction with your customers – comments to posts on social media, participation to Q&As, mention of requests…